![]() Eight of the most popular types of infographics include: Statistical The infographic style you use often depends on the type of information or the type of data you want to share. There are several types of infographics that serve different purposes. Related: 10 Outstanding Careers for Creative People Different types of infographics This can attract more visits to your website and ensure your infographic is the first link people see when they do a keyword search. ![]() Improve search results: By adding targeted keywords and meta information, you can use infographics to improve a business' search engine ranking. Doing this effectively can motivate consumers to purchase a company's products or generate new traffic to a company's website. Increase brand awareness: An infographic can serve as a valuable piece of branded content that answers a question or addresses a problem related to the product or service you're trying to sell. ![]() If you're sharing data on your social media, for example, a colourful image is far more likely to entice them to read your post than a long black and white research paper.Īudience targeting: If you understand the specific information your target audience is looking for, you can make use of an infographic by designing that information to appear in a highly visual and attractive way. Visually appealing: Infographics that use bright colours and unique graphics can appear attractive to a target audience. Infographics can allow you to contrast multiple options, display numbers, or summarize your topic effectively. For example, instead of handing someone a multi-page research report, you can use an infographic to highlight the most important points of your main thesis or argument. The primary advantage of using an infographic is they're effective at communicating information, especially on complicated subjects. Related: Top 15 Types of Designing Jobs for Creative People What are the advantages of an infographic? By using visual elements, infographics can quickly display large amounts of data or break down complicated subjects into more manageable bits of material. Infographics are often illustrated digitally and use bright colours and a structured format. The answer to "What is an infographic?", is that it's an image that conveys information using charts, graphics, and small amounts of text. View more jobs on Indeed View more What is an infographic?
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